In order to understand which watch brands have the “ highest value ” given their price, I spoke with major internet lookout sale facilitator Chrono24 respective months ago on “ Wrist Watch Brands And Models Of High Value. “ As a follow-up to that consultation, we spoke again about less well-known or minor watch makers that may be a effective investment or possibly are up and coming. Chrono24 collects ample amounts of data on a huge range of watches including the prices that they are posted for and what they actually sell for. This gives them a special insight with regards to those smaller or uncommon brands and models that are probably worth investing in now.
Ariel Adams (AA): Looking at the data on Chrono24, what are some brands with higher-than-expected resale or impregnable aftermarket prices ?
Chrono24: For certain we have the known that brands like Rolex, Patek Philippe, or Audemars Piguet resale for stable and high prices. But there is a growing number of smaller brands with a limited output of watches compared to Rolex and other high-volume manufacturers. Brands like DeWitt, F.P. Journe, Richard Mille, or the very concern german brand Moritz Grossman from Glashuette, or Moser et Cie. from Switzerland, Antoine Martin, Sarpaneva, Christophe Claret or Greubel Forsey : Those are rebels compared to the usual batch producing manufacturers and the resale prices are senior high school because of the very limited quantity of watches in the grocery store. And it appears that resale prices are stable – those timepieces are about great exclusivity and clever technology and keep high prices besides in the second hand or resale market. But it is a morsel like in the venture das kapital business : Some do, some do not .
AA: Are any of those brands potentially investment desirable ? In the sense that their value may go up ?
Chrono24: Timepieces from manufactures such as Richard Mille or DeWitt – to equitable name two names that are highly advanced – have a potential chance for keeping the value and even increasing in the future. If such watches will always repeat a emergence in value like a Rolex 1019 Milgauss that retailed for around 300 Dollars in the 60s, and today sells for 25,000 dollars – we can ’ t calculate that. But placid, such brands are niche brands and highly individual – and as with most of the person products, every piece needs a buyer. solitaire might be crucial if selling – but looking at the numbers and sales cycle time, such brands do sell and due to small quantities, the value will be kept or will even go up. Brands such as Moritz Grossmann or Moser et Cie., Richard Mille or DeWitt surely belong to to that group american samoa well, they more sell with understatement and the cognition about wearing a watch that is sold rarely and is manufactured in very small quantities. But other examples show impressively that this is no undertake to have an investment worthy watch. Bell & Ross presented some years ago a highly complicated and alien tourbillon watch. The watch was priced at more than 100,000 euro – but today it can be bought for 55,000 Euros on Chrono24.com .
AA: Do these brands have anything in common ? What are they doing right as companies which are not necessarily mainstream but inactive considered authoritative ?
Chrono24: A watch is a watch – hands, dial, character, bowel movement. There is not so much more to see – but there are brands that make most of that. evening long established brands such as Jaeger-LeCoultre started with watches like the Gyrotourbillon to create very singular timepieces. Hublot went on and under Biver, they developed watches with modern lawsuit materials that influences the purpose. So identity, the courage to be different – that ’ s what those brands have in park. And many of them are underdog brands as their brand recognition is preferably depleted, only a veridical enthusiast knows about a Richard Mille. Most of them have a unique plan, and concern movements in common, new technologies such as serrate belts, or Multi-Tourbillons. That fits the higher demand for individual timepieces while most collectors have had a Rolex, a Patek Philippe or Audemars Piguet already for some time .
AA: Do you think the collector interested in these brands is different or the like person that ‘s concern in Rolex, Patek Philippe, etc … ?
Chrono24: not precisely, but most likely they are not so far from each other. Underdog brands have other features to catch, and they are collected not good because of know brand and known respect. It ’ sulfur more the tech-lover who is in love with such timepieces, and besides people who do not pay indeed much care to known condition symbols and known brands in the sense of double. Those buyers are demanding individuality, and the outstanding. So there might be the classic collector who is fed up already with watches that are more usual, and spirit for the special .
AA: Is there data to show that any underdog brands are gaining rate or that people are overall spending more immediately than they did a few years ago on their watches ?
Chrono24: We can see that markets are changing, specially countries such as China, arabian countries and many others have developed more and more matter to in watches. They spend a lot more money on that, and even the manufacturers have taken that opportunity. There are flagship stores in such countries, and we see many dealers and buyers from there. We besides see activities of dealers buying and selling watches from celibate to continent, there are brands and models more demanded in other parts of the world. nowadays that dispute does not matter anymore, online we can buy and sell worldwide. That applies by and large for the common, known brands – for case in Asia, German brands like Glashutte Original or A. Lange & Sohne are highly desired – they are a authoritative golden watch criterion for success. In Europe early brands came up that are in other markets not yet at the top of success. It seems such trends start in Europe like the rebirth of the mechanical wristwatch in cosmopolitan, and other countries follow. That will apply for underdog brands a well .
AA: Aside from money being exchanged, what underdog brands are experiencing a high search book ?
Chrono24: Being an underdog brand for many decades, Hublot decidedly gets a higher search bulk. The mark is changing from being an underdog up to being mainstream avant-garde. The prices are high for the Big Bang collection. besides being Avant-garde, Bell & Ross with the very implemental position, but being not for such a retentive meter in the market, is searched much, specially in american english countries. other brands are Graham with the outsize pilots watches, or Dewitt with newfangled materials and great quality, Richard Mille with their high-tech-watches in particular tonneau shapes – such brands get more and more traffic. The money being exchanged is always a wonder between buyer and seller, and for certain with such brands there is more outer space to negotiate the price with the seller .
AA: What underdog ( or close to that ) brands that people might think are performing well actually are n’t ? Meaning that prices are low and there is besides much available inventory .
Chrono24: One of those brands is Montblanc. As a manufacturer of valued pens, they were new to the watch clientele, but entered the marketplace with first collections of watches equipped with ETA movements. now, with the power of Minerva on board, Montblanc developed great timepieces such as the Nicolas Rieussec chronograph. But the real pay market prices are not deoxyadenosine monophosphate high as other brands realize. That might change in a while, as Montblanc has developed well over the by five years .
AA: What are the rare in terms of inventory of the high-performing underdog brands ? What about the most coarse in terms of handiness ?
Chrono24: Richard Mille, Dewitt, Cvstos – for each sword there are around 60 of 140,000 watches on Chrono24. That is a very little number, but we see that the dealers sell them. More coarse is the wholly collection of Hublot or Graham, at least a few hundred pieces are available .
AA: How do you think most collector ‘s are initially learning about and getting excited about these underdog brands ?
Chrono24: It is a question of storytelling, PR and marketing. Hublot was a small brand, as function of MDM group for many decades they did not develop much and were sold to design lovers. Since Jean-Claude Biver took over the company – the former owner of Blancpain – ( and later LVMH ), the brand developed a batch with good and charismatic market. other brands are hushed in terms of marketing, but they are like an candid secret in the communities. Internet forums do a set of knead there arsenic well – users all over the universe share their collections, needs and passions. And if agitation starts to roll, it won ’ thymine stop so cursorily .
Ariel Adams publishes the watch review web site aBlogtoWatch .
Category : Investment experience