Best Media Stocks to Buy in 2022: Top Media Companies | The Motley Fool

Investing in Media Stocks

Media companies produce and distribute films, television series, music, books, news program, and radio programming. We ’ ra consuming more and more of their offerings every year. The proliferation of mobile devices and digital media organizations has greatly increased screen time over the by decade, and the coronavirus pandemic has only accelerated that drift. Americans now spend more than 13 hours per day consume or interacting with some form of media as the use of machine-accessible television receiver and mobile devices continues to grow .Hand on laptop surrounded by social media icons.
Companies with a potent beachhead in digital media keep expanding their consumer engagement, while bequest businesses heavily reliant on older media formats are struggling. As a result, the industry has experienced a distribute of mergers and acquisitions over the past few years. The bulk of the industry ’ randomness exponent is now consolidated in equitable a handful of companies, including Walt Disney ( NYSE : dis ), Discovery ( NASDAQ : DISC.A ) ( NASDAQ : DISCK ), and ViacomCBS ( NASDAQ : VIAC ). Companies that specialize lone in media are under increasing atmospheric pressure to offer direct-to-consumer ( DTC ) services à louisiana Netflix ( NASDAQ : NFLX ). even radio producers have turned to podcasts to capitalize on the lurch toward on-demand media consumption. The latest

The media industry is quickly changing in the current economic climate. Find the latest information in the newsfeed at the goal of this article .Icon person with chart

List of top media companies

Above the noise of new media platforms, ideas, and companies, a handful of publicly traded media organizations deserves special consideration. here are four top picks :

1. Discovery

discovery is one of the biggest pure-play television receiver media companies in the market. Its acquisition of the television receiver channel operator Scripps in 2018 gave it significant scale and makes it the top generator for unscripted television. Its plan amalgamation with AT&T ( NYSE : thymine ) WarnerMedia will give it even greater scale by adding more cable television networks, a film studio, and numerous popular franchises. The amalgamation will besides add width to the type of content Discovery produces.

The company owns hard subject and brands, including HGTV, the Food Network, and its namesake groove. additionally, it may be tied stronger in international markets, where it owns an attractive portfolio of sports air rights, including those for the Olympic Games.

Discovery ’ s international direct-to-consumer ( DTC ) efforts are well ahead of its DTC operations domestically. The company recently consolidated its stream efforts into one brand, Discovery+, giving it a greater competitive presence in the digital pour outer space. The accession of WarnerMedia will add HBO Max and CNN streaming military service CNN+ to its DTC commercial enterprise.

2. Netflix

Netflix is the largest DTC television service in the world. It began buying primitively produced content in 2013 and has been profiting from its growing offerings of original series and films. Netflix ‘s massive scale provides the ship’s company with a fortune of data, which it uses to inform content license and production decisions and improve the exploiter know.

After years of increasing its debt and veto unblock cash flow, Netflix is now at the orient of being able to self-fund its capacity purchases. The growing recurring tax income current from the subscription service is enabling the company to continue expanding its content offerings. away from video recording, the caller is nowadays exploring video game growth.

3. Walt Disney

Walt Disney is one of the biggest media companies in the populace, specially after acquiring most of twenty-first Century Fox. It has a very potent portfolio of intellectual property, including Star Wars, Marvel, Pixar, and its many classical Disney brands. It besides owns the television brands Disney and ESPN. The latter owns long-run contracts to broadcast premium sporting events, including Monday Night Football.

Disney ‘s push button into DTC stream has gone well since it acquired operational control of Hulu and launched Disney+. Both brands are bolstered by Walt Disney ‘s skill of BAMTech, a streaming technology supplier.

The company besides owns a world-famous theme-park clientele and licenses its characters to toy and game makers. Those operations typically produce higher operate margins than Disney ’ randomness film studio, media networks, and DTC businesses.

That ’ s something to keep in mind when considering Disney as a media and entertainment stock certificate investment. For example, while many early media companies thrived during the coronavirus pandemic, Disney ’ s parks business held it back. It created a drag on function profits and cash hang, forcing management to suspend its dividend. The diversification of its business can be seen as a good thing for some investors, but it besides means it ’ s not a pure-play media banal.

4. ViacomCBS

ViacomCBS benefits from operating one of only four broadcast networks in the U.S. That market put ensures across-the-board distribution and big audiences. Its cable networks, which include BET, Comedy Central, MTV, Nickelodeon, and Showtime, are well diversify across audience demographics.

The party rebranded its DTC efforts in 2021. It now combines a lot of Viacom, Paramount, and CBS contentedness into a individual cyclosis service, Paramount+. In Europe, ViacomCBS is partnering with Comcast ’ randomness ( NASDAQ : CMCSA ) Sky for distribution of Paramount+ in some markets and a co-owned SkyShowtime avail in other markets. The partnership should improve consumer awareness and reduce distribution costs.

While moving to a direct-to-consumer model will reduce its content license gross, the long-run opportunity of expanding its DTC occupation is far greater.

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What makes a good media company investment?

respective attributes qualify a media company as a good investment :

  • Differentiated content: Unique intellectual property, long-term contracts with well-known personalities, and licenses to broadcast events such as sports games and awards ceremonies all attract and retain consumers. Nearly as important is owning strong brands that have value and meaning for viewers.
  • Scale: The larger the media company, the more negotiating power it has with distributors and marketers. This can result in broader distribution, higher rates for affiliate fees and advertising, and access to additional marketing support. Additionally, large operating scale creates cross-promotional opportunities among the media company’s properties.
  • Diversification: The best media companies are diversified across formats, distribution methods, audience demographics, and geographies.
  • Technology: As DTC services increasingly provide the bulk of today’s media consumption, owning the technology to support DTC distribution at scale can significantly boost profit margins.
  • Strong balance sheet: Media companies need robust cash reserves in order to bid on content and produce new films, television series, and other programming. Ample cash on hand also enables mergers and acquisitions with other companies. Debt should not be excessive, with the caveat that consistent cash flow — perhaps from subscription revenue — typically allows for greater leverage.

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