Investing in Multi-Channel Marketing is Imperative for Marketers

Marketo ’ south 2017 Marketing Benchmark Report, a survey of more than 1300 marketers from assorted company sizes, functional areas, and industries, provides a look at how marketers are adapting to digital commercialize strategies. While the reputation covers diverse strategies and issues that marketers face in the field, we will specifically be highlighting some of the more matter to statistics revolving around the importance of multi-channel commercialize .

Content Creation:  

  • The top challenge of global marketing deployment is content

worry creating message ? You ’ rhenium not alone. While message is fair one firearm of a bigger selling strategy, it is one of the most time and labor movement intensive pieces of that scheme .

  • 68% of marketers publish content at least once a week

One thing that marketers need to keep in heed – more international relations and security network ’ t necessarily better. Make surely your message is tied to your goals and metrics and that you can use that data to demonstrate ROI .

Optimizing Channels:

  • Marketers invest the most in website, email, field sales, events, and paid search

Making certain each scheme is aligned and telling the like story is imperative across each groove of distribution .

  • 62% of marketers are scaling their marketing by duplicating over half of their marketing campaigns

For companies that need to scale commercialize programs for a larger or classify hearing, marketing automation can be a huge time rescuer and can help organizations continue working with fewer resources. Starting from scratch can be time and undertaking intensifier, and automation helps optimize campaigns without having to start over .

  • Marketers are using digital advertising to market across the entire customer lifecycle

Digital advertise can help reach audiences at each step in the buy hertz from awareness, battle, conversion, and consequence into the retention and upselling steps .

The Specifics:

  • 42% of marketers have a mobile-optimized website and 26% do mobile advertising as part of their mobile marketing strategy

We ’ ve said it and we ’ ll say it again, mobile is non-negotiable in the senesce of digital marketing. Marketers need to be prepared to communicate with customers on a mobile device no count which channel is being used.

  • Social media posting frequency averages in times/week:
    • Twitter: 8.95
    • Facebook: 4.24
    • Instagram: 3.99
    • LinkedIn: 3.84
    • Other: 1.97

While the most posts can be found on Twitter, that doesn ’ thyroxine base it ’ mho necessarily the best to market on. Social media net custom depends on where the target audience is located .

  • Over 25% of marketers spend more than a quarter of their marketing budget on social media ads

Paid social can be one of the most effective ways of reaching your consultation, adenine hanker as you know who you ’ re trying to reach .

  • Marketers rank PPC as the most effective digital channel, followed by display and social

These days, it ’ s necessary for marketers to invest some of their budget into pay to play tactics like PPC, display, and social .

Looking to build out your market channels to better amplify your market tactics ? Contact Advance Ohio and let us help you build an integrate strategy to reach your audience .

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