Two-time ‘Shark Tank’ alum and YouTube star on running a business during coronavirus

Aaron “ Alpha.M ” Marino says the Covid-19 pandemic has hit Youtube sponsorship deals hard, but “ You need to be flexible adequate to change and adapt in this position. You are fighting for your business ‘s life and your employees ampere well. ” Aaron “ Alpha.M ” Marino

Aaron “ Alpha.M ” Marino is no stranger to adversity, and like many other modest occupation entrepreneurs, the Covid-19 pandemic has forced him to innovate his game to combat a bearish economic climate. marini educates his over 6 million YouTube subscribers on the latest men ‘s fashion and grooming trends, proper exercise regimes and — given his social media celebrity and personal fib — what it takes to make it as an entrepreneur after starting with nothing, which is a challenge that many Americans can relate to at the moment. According to a recent survey, 7.5 million little businesses are at gamble of being permanently shut down because of the global Covid-19 pandemic that has rocked the U.S. economy. alike to many other social media influencers, Marino promotes other companies ‘ products in his video as a way to generate advertise tax income, and sponsorships have decreased by 50 % as a directly resultant role of the coronavirus. “ It ‘s my duty as a leader to not freak out and to stay calm, ” Marino tells CNBC. “ You need to be flexible enough to change and adapt in this situation. You are fighting for your business ‘ life and your employees angstrom good. ” fortunately, Marino has not had to furlough any of his 20-plus employees, citing low disk overhead and expenses. Since striking it big on YouTube back in 2013, Marino has created four companies : a haircloth caution party called Pete & Pedro, a skin concern company called Tiege Hanley, a sunglasses company called Enemy and a brand-growth ship’s company called MENfluential Media .

Your business is not going to thrive if you are a fix emotionally. Aaron “ Alpha.M ” marini serial entrepreneur

But staying creative has been a challenge, limited to the confines of his home, Marino says. He has besides realized that people are not focused on dating or the latest style trends at the moment. He is focusing on trying to determine what he can do to spark his hearing ‘s interests. recently, Marino produced videos that focus on anxiety decrease and how to have a fat dawn everyday while being quarantined. And he believes that every business owner needs to be good as hungry if they are going to make it out of this pandemic and thrive.

“ business owners need to look for opportunities where they have not looked before, ” Marino said. “ Your business is not going to thrive if you are a mess emotionally. Find healthy ways to manage stress and anxiety. ”

No stranger to failure

In summation to bulge on YouTube, Marino has amassed over 600,000 followers on Instagram and has gained a reputation for being every serviceman ‘s best acquaintance. But none of it came agile or easy. Growing up on benefit in Center City Philadelphia, Marino was born to two parents who had him in their early twenties. His mother raised miniature donkey for a living, and his father is a musician and entrepreneur. After graduating with a degree in business from West Virginia University in 1998, Marino moved to Atlanta and started to work as a personal flight simulator, finally opening a gymnasium. But a series of fail business efforts culminated in Marino ‘s using a personal citation card to pay employees and, finally, a bankruptcy file. At 30 he took a weekend gig driving a fluid beer handcart at a nation cabaret precisely to make end meet. “ This was not mechanically handed to me, ” Marino said. “ People see fair the success, but they do n’t realize the clamber and the lidless nights. You have to be uncoerced to be uncomfortable. ” In 2007, Marino — at that time already trying to launch a men ‘s persona confer business — was given a television television camera by his wife. He began to produce videos on how men should dress and properly stableman themselves. All it took was one gentleman seeking Marino ‘s fashion advice for him to get hooked on the YouTube chopine. His consulting firm slowly evolved into becoming his Alpha.M groove .

‘Shark Tank’ rejection and success

Marino primitively pitched his Alpha.M consult on “ Shark Tank ” in the form of DVDs spinal column in 2013, right when his YouTube success was barely starting to take form. But each of the Sharks were hesitant to invest, as a set of DVDs cost $ 300 per consumer. By the clock he returned to “ Shark Tank ” in 2016 seeking a partnership for Pete & Pedro, Marino was offered $ 100,000 for a 10 % stake in his Alpha.M post by Barbara Corcoran. After initially accepting her offer, he reluctantly declined, not wanting to lose read over what sponsorships he embraces on his YouTube channel. Marino ‘s company MENfluential Media helps him determine which sponsorships to pursue. Terry Adelman, MENfluential Men ‘s cope spouse, said the company rejects 90 % of the sponsorship inquiries it receives. “ Aaron is firm to his hearing … and he takes that responsibility seriously, ” Adelman said. It ‘s the value that he puts on authenticity that Marino credits for his success, discussing far more than just beard grooming and push-up variations. Marino has broken down into tears in his video, discussing his bankruptcy, growing up with two abusive stepfathers, combating low self-esteem as a child and now his own struggles with the Covid-19 pandemic. “ Everything I do is about making guys feel good about themselves, ” Marino said. “ I am honest. I let people see me cry. And I talk about things that others are n’t comfortable talking about, because it could help others. ” marini recognizes the pain and miserable that so many are going through now because that was him 15 years ago — being forced to pivot, not knowing what success would look like, if it would be there at all, at the end of the burrow. “ When we come out of this, the people who were able to survive will be much stronger, ” Marino said. “ sometimes we need to be pushed in order to grow. ”

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