Aaron “ Alpha.M ” Marino is no strange to adversity, and like many other humble business entrepreneurs, the Covid-19 pandemic has forced him to innovate his bet on to combat a bearish economic climate. marini educates his over 6 million YouTube subscribers on the latest men ‘s fashion and grooming trends, proper exercise regimes and — given his social media celebrity and personal narrative — what it takes to make it as an entrepreneur after starting with nothing, which is a challenge that many Americans can relate to at the moment. According to a recent survey, 7.5 million small businesses are at risk of being permanently shut down because of the global Covid-19 pandemic that has rocked the U.S. economy. exchangeable to many other sociable media influencers, Marino promotes other companies ‘ products in his video recording as a way to generate advertising tax income, and sponsorships have decreased by 50 % as a direct result of the coronavirus. “ It ‘s my responsibility as a drawing card to not freak out and to stay composure, ” Marino tells CNBC. “ You need to be flexible adequate to change and adapt in this situation. You are fighting for your business ‘ life and your employees adenine good. ” fortunately, Marino has not had to furlough any of his 20-plus employees, citing low overhead and expenses. Since striking it big on YouTube back in 2013, Marino has created four companies : a hair concern ship’s company called Pete & Pedro, a skin manage company called Tiege Hanley, a sunglasses company called Enemy and a brand-growth company called MENfluential Media .
Your business is not going to thrive if you are a mess emotionally. Aaron “ Alpha.M ” marini serial entrepreneur
But staying creative has been a challenge, limited to the confines of his family, Marino says. He has besides realized that people are not focused on dating or the latest style trends at the moment. He is focusing on trying to determine what he can do to spark his consultation ‘s interests. recently, Marino produced videos that focus on anxiety reduction and how to have a productive good morning act while being quarantined. And he believes that every business owner needs to be barely as athirst if they are going to make it out of this pandemic and thrive.
“ commercial enterprise owners need to look for opportunities where they have not looked before, ” Marino said. “ Your clientele is not going to thrive if you are a mess emotionally. Find goodly ways to manage try and anxiety. ”
No stranger to failure
In addition to bulge on YouTube, Marino has amassed over 600,000 followers on Instagram and has gained a reputation for being every man ‘s best ally. But none of it came immediate or easy. Growing up on benefit in Center City Philadelphia, Marino was born to two parents who had him in their early twenties. His beget raised miniature donkey for a exist, and his church father is a musician and entrepreneur. After graduating with a degree in business from West Virginia University in 1998, Marino moved to Atlanta and started to work as a personal flight simulator, finally opening a gymnasium. But a series of fail business efforts culminated in Marino ‘s using a personal credit menu to pay employees and, finally, a bankruptcy file. At 30 he took a weekend gig driving a mobile beer cart at a area club precisely to make end meet. “ This was not automatically handed to me, ” Marino said. “ People see just the success, but they do n’t realize the contend and the lidless nights. You have to be will to be uncomfortable. ” In 2007, Marino — at that time already trying to launch a men ‘s image consult clientele — was given a video recording camera by his wife. He began to produce videos on how men should dress and by rights groom themselves. All it took was one valet seeking Marino ‘s manner advice for him to get hooked on the YouTube platform. His consulting firm slowly evolved into becoming his Alpha.M duct .
‘Shark Tank’ rejection and success
Marino primitively pitched his Alpha.M confer on “ Shark Tank ” in the form of DVDs back in 2013, right when his YouTube achiever was precisely starting to take form. But each of the Sharks were hesitant to invest, as a set of DVDs cost $ 300 per consumer. By the time he returned to “ Shark Tank ” in 2016 seeking a partnership for Pete & Pedro, Marino was offered $ 100,000 for a 10 % impale in his Alpha.M brand by Barbara Corcoran. After initially accepting her offer, he reluctantly declined, not wanting to lose say over what sponsorships he embraces on his YouTube channel. Marino ‘s party MENfluential Media helps him determine which sponsorships to pursue. Terry Adelman, MENfluential Men ‘s wield collaborator, said the company rejects 90 % of the sponsorship inquiries it receives. “ Aaron is firm to his consultation … and he takes that responsibility badly, ” Adelman said. It ‘s the respect that he puts on authenticity that Marino credits for his success, discussing far more than good beard grooming and push-up variations. Marino has broken down into tears in his television, discussing his bankruptcy, growing up with two abusive stepfathers, combating low self-esteem as a child and now his own struggles with the Covid-19 pandemic. “ Everything I do is about making guys feel good about themselves, ” Marino said. “ I am honest. I let people see me cry. And I talk about things that others are n’t comfortable talking about, because it could help others. ” marini recognizes the pain and suffer that indeed many are going through nowadays because that was him 15 years ago — being forced to pivot, not knowing what success would look like, if it would be there at all, at the end of the tunnel. “ When we come out of this, the people who were able to survive will be much stronger, ” Marino said. “ sometimes we need to be pushed in order to grow. ”